mailchimp training leicester

MailChimp Training

In Digital Marketing Courses, Mailchimp Courses by Eddie May

This one-day MailChimp training course is designed to give beginners to email marketing the skills to start running effective email marketing campaigns.

Training Course Outcomes

After completing the course you will be able to

  • confidently write good emails
  • manage and segment campaign lists
  • design engaging emails
  • host signup forms
  • measure success.

MailChimp Training Course Outline

  • Account Overview
    • Registering
    • Login – Password Recovery
  • Email Strategy
    • Introduction to building effective emails
    • GDPR & The Legislative Landscape
    • Strategies & Scheduling
    • Content Creation
    • Subject Lines and From fields
    • Conversion Rate Optimisation for emails
    • Tone and language
  • Lists and Segments
    • Creating & Managing Lists
    • Creating Sign Up Forms
      • Hosted and Embedded Forms
      • Best Practice
    • Groups & Segments
    • List Settings
  • MailChimp Templates
    • Content Manager
    • Template Styles
    • Template Builder / Editing Templates
    • Hyperlinks & Merge Tags (Incl personalisation)
    • HTML Templates
    • Preview & Testing
  • Campaigns
    • Campaign Types
    • Creating a Regular Campaign
    • A/B Test Campaign
    • Email Beamer
  • WordPress Integration
  •  Reporting
    • Campaign Reports
    • Analytics Reports
    • Automation
    • MailChimp Account

Course Requirements:

No MailChimp experience necessary. Bring a Wifi enabled laptop and your MailChimp account details if you have a MailChimp account.

Mailchimp Course Duration

The course is 7 hours and runs from 9:30 am to 16:30, with an hour’s lunch break. Complimentary refreshments included. We  have a Cafe on-site.

Want to integrate MailChimp with WordPress? Checkout our WordPress Training courses.