seo training leicester

SEO Training Course

In Digital Marketing Courses, SEO by Eddie May

This one day SEO training course will provide delegates with a solid foundation to Search Engine Optimise their website. The emphasis is on providing practical advice that delegates can implement the following day.

This one-day course is £349.00. To book call 0116 279 3822.

SEO Training Course Objectives

After completing this SEO training course you will be able to:

    • Understand the basics of effective SEO – the on-page and off-page factors necessary to rank well in Google.
    • Undertake Keyword Research
    • Structure their website for maximum rankings
    • Write SEO optimised content
    • Avoid mistakes such as duplicate content, keyword cannibalisation, etc
    • Plan a successful SEO campaign.

SEO Training Course Overview

Introduction to SEO

  • Key terminology, technology and how Google works
  • Typical SEO KPIs
  • Benchmarking & ranking tools
  • Key ranking factors

SEO Research

  • Keyword research and selection
  • Which keywords to use & why
  • Sector & competitor analysis

On-page SEO

  • Technical SEO basics
  • Information architecture
  • URL structures
  • Navigation and internal linking policies
  • Page titles & meta data
  • Heading tags
  • Writing SEO optimised content
  • Importance of responsive design
  • Optimising for image search

Off-page SEO

  • Building domain authority
  • Link building and online PR
  • Follow and no-follow backlinks
  • Link earning techniques

Course Requirements

  • Bring a Wifi enabled laptop.
  • Bring login details of your  website.
  • Bring login details for your Google tools such as Google Analytics and Google Web Master if you use them.

Course Duration

The course is 7 hours and runs from 9:30 am to 16:30, with an hour’s lunch break. Complimentary refreshments included. There is a cafe on-site but being in central Leicester there are plenty of alternative options within a 5 minute walking radius.

Who Should Attend?

This course is ideal for those people who are looking to get a grip on their website’s SEO and to improve its rankings. Marketing and content writers planning to improve their SEO skills and practice should attend.

Call us on 0116 279 3822 if you want to discuss the course prior to booking.

SEO Training Course Costs

This one-day course is £349.00. To book call 0116 279 3822.

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